The nature of comparative advertising in Indonesia is still in theline of ethics. Abroad (USA) actually carried out openly. For example Coca Cola Vs Pepsi. The following will be explainedhow the two brands of soft drink beverages category "hostile"seize the market in the USA.
After the success of language ad kompanye "It's The Real Thing"in 1969 then returned in 1990 to position itself as "The RealThing" with the slogan "You Can not Beat the Real Thing", which means that Coca-Cola isis original cola drink aka classic andoriginal. This means that in addition to Coca Cola must beartificial. Faced with this ad campaign Pepsi responded by declaring himself "Generation Next" expression means there isCoca-Cola already too old and older. The competition betweenCoca-Cola with Pepsi has been prolonged. In order to controlmarket share in 1980 in the USA Coca-Cola controls 24.3%, while Pepsi's 18.0%. The rest controlled by 8 other brands eachbelow 6%. These include Diet Pepsi 2.6% For more details can be viewed table mastery Soft Drinks market share in the USA.
Aka War of the free open fight between Pepsi with Coca-colaseems very exciting and a public attraction. Many internet sitesuse peseteruan among them. Interesting pictures that illustratethe message that dropping either in words or visual form. It is unclear whether the images on a web site that many pressingCoca-Cola Pepsi ataui are sourced from only the creativity of thepeople alone. All public mencuraigai that all of that came fromkubui Pepsi itself, because the latter is more aggressivemengkompanyekan Pepsi against Coca-Cola attacks.The following figures are illustrations of the attacks against theCoca-Cola Pepsi.
It turned out that the brand has the nature of man, clever in exploiting the situation. Pepsi A vigorous attack later apparentlynot very rewarded by the Coca-Cola. Like the kind of people heabused eventually just to gain sympathy from the public.Coca-Cola regarded as a more mature product, not arrogant inhandling the situation. This is where Pepsi ultimately less to gain sympathy. This development has made Pepsi became aware,then stop campaigning hard, starting with a gentle manner andattempt to win public sympathy. In April 2000 is realized by Pepsiin its ad message as "We Love Coca-Cola" a sweet ending andpolitical.
